When the Ginsburg Development Group asked RM Friedland’s Office Team to lease City Square in downtown White Plains for them, the property had significant availability with just over 40% occupancy. The task was ambitious: Position the building as the premier office destination in Westchester County, and fill the building ASAP with high-quality tenants.
Chris O’Callaghan and Bob Taylor re-marketed City Square to accentuate its unique strengths—its unmatched amenity package, transit-oriented location, and competitive pricing—to attract top-tier tenants seeking quality space outside Manhattan. They emphasized features such as direct access to the Transit Center, on-site covered garage parking, 24/7 security, direct access to new shops and restaurants (with more shops still opening), and first-class amenities rivaling any office building in the Region.
In just over 2 years, the RM Friedland team successfully leased over 240,000 SF of office space, driving occupancy to 95%. Major corporations now call 50 Main Street home, including TransUnion (Data Services), RWE (Power/Energy), and Parfums de Cocur (Consumer Products).
Q: Who is moving to City Square?
A: “Global players like TransUnion, RWE, and PDC—companies seeking a first-class environment to support their growth, and law firms that want to be able to walk to the Courthouses.”
-Chris O’Callaghan, Managing Director – Office Division
Q: Why are tenants choosing this building?
A: “Location, connectivity, on-site parking, and amenities. It’s the most fully amenitized building in the Westchester market.”
-Bob Taylor, Associate Broker – Office Division
Q: Why City Square over other options?
A: “The combination of competitive pricing and second-to-none amenities makes this a human resources advantage. Tenants can attract and retain top talent by locating here.”
-Chris O’Callaghan, Managing Director – Office Division
Q: Where is the Westchester office market heading?
A: “The top assets will continue to outperform. The best companies want to give their employees the best place to work, live, and play—and City Square delivers on all fronts: A 2-acre private park, golf simulator, and on-site stores that make life easier, like Gourmet Market and Yoga 6.”
-Bob Taylor, Associate Broker – Office Division
Through strategic positioning, leveraging existing relationships, extensive canvassing, and market acumen, RM Friedland’s Office Team helped fully realize City Square’s potential, making it the most successful office leasing story in recent history in Westchester County, and proving that quality, location, and amenity-rich environments win in today’s competitive market.
Chris O’Callaghan (left), Managing Director, Office Division and Bob Taylor, Associate Broker, Office Division
