Case Study: Waterfront at Port Chester
The Assignment
The Waterfront at Port Chester, a 358,619 SF shopping center in the heart of downtown Port Chester anchored by Costco, Lowes, Stop and Shop and Michaels.
The Challenge
The shopping center was somewhat stigmatized in the Village as a large center that did not significantly add to the community. Numerous retailers including DSW and Chase shuddered their locations. The Center had 6 units of vacancy totaling 29,154 RSF. Many of the spaces had been vacant for over four years.
The Result
RM Friedland put together a clever marketing package targeting local, regional and national firms with an emphasis on experiential. Each team member was tireless in their canvassing efforts. After only a few months of marketing the team signed leases with four tenants totaling 22,500 square feet. The unique tenants included the Greenwich Ballet Company, mSquash and Bona Bona ice cream.
Client Testimonial
“Working with RMF has brought an incredible amount of energy and buzz to the retail center that is was lacking. The new tenants RMF successfully attracted are new to the Village and have been wonderful additions. I highly recommend RMF because they have an ability to both understand the owners wants and needs, the neighborhood dynamics, and tenants that are in the market…very few companies do even one of those things right, RMF brings the total package.” – Steve K. G&S Investors
Case Study: Fleetwood Downtown Village Shopping Center
The Assignment
Fleetwood Downtown Village Shopping Center, an 18,300 SF block of Fleetwood neighborhood street retail on Gramatan Avenue with 8,384 RSF of second floor office space.
The Challenge
The densely-populated and prosperous Fleetwood neighborhood of Mount Vernon is a challenging leasing environment due to high vacancy levels and an overshadowing regional stigma associated with the Mt. Vernon market. The majority of the retail space had been vacant for over two years.
The Result
RM Friedland put together a multi-leveled marketing campaign targeting local, regional and national tenants through a series of customized marketing packages tailored to strategic use categories. The team combined national and regional outreach with an exhaustive “boots on the ground” canvassing plan to reach local operators. To date they have successfully leased the entirety of the retail and only have one 900 sf unit left of office space.
Client Testimonial
“The brokers at RM Friedland work tirelessly towards procuring new tenants and closing deals. Their professionalism and charisma have made it a pleasure to have them represent us on our retail and medical office buildings in Mount Vernon, NY.” – Joanna S., Simone Properties
Case Study: Brooklyn Fitboxing
The Assignment
Represent US expansion for the widely popular European-based boutique gym, Brooklyn Fitboxing in Westchester, Fairfield & the NY Metro.
The Challenge
In a high barrier to entry market that is already well saturated with boutique fitness, it’s becoming increasingly challenging to secure prime, highly visible sites that permit additional fitness. Many high-target centers exclude the use due to parking limitations or restrictions from existing tenants. The RM Friedland team needed to draw upon their extensive market knowledge and strategic skills to advise their client on site selection criteria and a multi-unit expansion plan that would maximize their potential for long-term sustainability.
The Result
RM Friedland conducted an incredibly thorough survey of current and upcoming market availabilities and determined a multi-phase expansion plan with their client. Leases are out for Brooklyn Fitboxing’s next locations in Westchester with plans in place to open up to 6 locations in Westchester, Fairfield & the NY Metro over the next 12-18 months.
