Reed Waggoner

Real Estate Salesperson
Reed Waggoner joined RMF in January 2021 as an associate in RM Friedland’s new office division.

Reed is a self-motivated, team-oriented real estate professional with experience in property management, acquisitions, and brokerage focused on every stage of a transaction, including underwriting, market research, property tours, preparation of offering memorandums, marketing, term sheet negotiation, closing, and client meetings. His strong analytical and problem-solving skills have allowed him to effectively manage client relationship databases and target landlords, tenants, and investors. His multi-faceted background has also trained him well for lead generation and other business development efforts.

Prior to joining RMF, Reed served as a Capital Markets Associate at JLL. During his time at JLL, Reed closed multiple transactions consisting of multifamily, mixed-use, office, and office co-op assets in NYC totaling $70,000,000 in total volume. Of those transactions, was the first “SRO building” in Chelsea to be valued, negotiated, and closed since the passing of the “Housing Stability and Tenant Protection Act of 2019” and the first Chelsea multifamily building to sell in 2020.

Reed began his real estate career at Harbor Road Holdings, a NYC based real estate investment firm focused on value-added assets. He interned at Harbor Road while attending Southern Methodist University in Dallas, TX, and then served as an Analyst at the firm prior to his move to JLL. During Reed’s four years at Harbor Road, he gained a solid real estate foundation and played a large role in the asset management, acquisitions, investor relations, and equity raising side of the business.

Reed grew up in the Westchester area and now resides in Rye, NY. He graduated from Rye Country Day High School and obtained a Real Estate Finance degree from the Southern Methodist University Cox School of Business.


  • Licensed Real Estate Salesperson, New York
  • Member of the Urban Land Institute, UrbanPlan program
  • Kahr Excel for Real Estate Analysis Certification

Notable Transactions

  • 222 West 16th Street, NY, NY $7.2M- Sale, 6,550 SF
  • 340 West 23rd Street, NY, NY $7.55M- Sale, 5,603 SF
  • 127 West 24th Street (5th Floor) NY, NY $3.625M-Sale, 5,650 SF
  • 214 West 20th Street, NY, NY $3.2M- Sale, 4,894 SF